LE LABO
Marketing Plan
Winter 2021
Idea Generation | Industry & Brand Research |
Strategy Development
This is a business plan for the prestigious fragrance brand Le Labo. My group first conducted primary and secondary research to study the market of Le Labo. Based on the understanding of the brand and collected data, we then developed a marketing plan, including three strategies, a promotion events calendar, and a budget, for the brand to effectively achieve an annual goal: to increase brand awareness by 30 percent within a year.
