I was born and raised in Taiwan, where I developed a deep appreciation for art, culture, and design. My passion for creativity grew as I traveled through Asia and EuropeMy passion for creativity grew as I traveled through Asia and Europe, where I gained a deep appreciation for how different cultures express identity through fashion, craftsmanship, and visual storytelling. These experiences sparked my fascination with the luxury and fashion industries, especially their ability to evoke emotion and meaning through aesthetics.

I earned my BA in Fashion Design at Asia University, where I focused on accessories design and learned how to craft handbags, shoes, and jewelry rooted in both function and expression. To deepen my understanding of branding, I pursued an MFA in Luxury and Brand Management at the Savannah College of Art and Design (SCAD). There, I discovered the strategic side of creativity—how storytelling, marketing, and consumer insight can shape not just how a brand looks, but how it feels.

Today, I bring together design thinking and brand strategy to help businesses build meaningful, visually compelling identities. Whether it’s for fashion, luxury, or lifestyle brands, I care about translating culture into beautiful, modern experiences. I’m currently seeking opportunities as a marketer and brand strategist with a simple goal: to craft stories people can see, feel, and remember.