LULULEMON
Product Development Plan
Spring 2020
Idea Generation | Industry & Market Research |
Strategy Development | Slide Design
Lululemon is renowned for its superior performance apparel and other related products. In this project, my group developed a brand extension plan for the brand to expand its business to the fragrance market. We conducted an in-depth analysis of the brand’s current status and related markets. This project shows our proficiency in using tools such as Brand Positioning Map, Brand Identity Prism, SWOT analysis, and 7P’s of Marketing.
