jimmy choo
Luxury Brand Analysis Case Study
Winter 2021
Brand Analysis | Slide Design
This project centers on a thorough analysis of the luxury brand Jimmy Choo. In this project, my teammate and I discussed the concept of meta-luxury. We used approaches such as Aaker’s Matrix, Kapferer’s Prism, and Keller’s Pyramid to understand the evolution of Jimmy Choo. We further compared the differences between the brand with the meta-luxury concept.
