in essence
Gucci’s Campaign Proposal
Spring 2021
Idea Generation | Brand Analysis | Strategy Development |
Gucci, notable for its cutting-edge designs, has been blending its culture with technology over the years. As an extension of the idea of Fashion x Technology, this project aimed to showcase the brand’s potential. Due to the pandemic, we were not able to shoot the film by ourselves. However, I created a short film by editing a couple of videos I found online to present the visual style that this campaign would possibly be. My teammate and I also built an all-around and solid marketing plan for this campaign.
Video Editing | Slide Design
