This personal project was born when I took a fragrance course at SCAD. The project aims to leverage Gabriela Hearst’s brand equity by launching a fragrance line that reinforces the brand values while meeting its customer’s expectations.

In this project, I experimented with scents to find those that fit the brand’s culture. Not only blended the scents, but I also designed both secondary and primary packaging for this fragrance. In addition to the product creation, distribution and marketing plans played a significant role in this project. I proposed three strong marketing ideas for Gabriela Hearst to sell this fragrance.