Celine is a french fashion house founded in 1945. Since 1987, it has been owned and operated by LVMH. The brand is known for its chic handbags and small leather goods. Celine’s success comes from its identity as a connoisseur brand and its mission as a private and exclusive brand. In this project, my team developed a brand-building plan for Celine to reinforce its brand identity in the next 30 years. We applied existing methods to analyze the brand and forecast its projected future. We then developed strategies for the brand to ensure its growth in the future.